In 1961, President John F. Kennedy said to the American people: “We choose to go to the moon … not because it is easy, but because it is hard. I believe this nation should commit itself to landing a man on the moon and returning him safely to earth by the end of this decade.”
In Burrisland, a moonshot is a glimpse at what you envision beyond what you now know, beyond what is today, tomorrow and next week and off into the future. It’s a point you can see but you don’t know exactly how you’re going to get there, yet you believe passionately and know in your heart you want to reach it some day.
A moonshot isn’t a long shot. It’s a glimpse at the truth for your brand and your company.
We strive to help our clients see what’s possible, then we work like crazy to get you there.
When President Kennedy said America would put a man on the moon, most believed him. We didn’t know—not exactly, anyway—how we’d do it but we had faith in his vision and many made it their vision as well.
Eight years later, on July 20, 1969, Neil Armstrong, the commander of Apollo 11, was the first man to walk on the surface of the moon, reaching the goal with a few months to spare.
meet the residents of burrisland
A Small Group of Big Thinkers
Since 1985 we’ve helped brands and businesses grow through fresh thinking and dependable execution. Ideas are what we do. Our experience, size, collaborative commitment and speed make us a valuable partner for companies of all sizes.
- 54 Sports
- Aussie Pet Mobile
- Club Car
- Dunes Properties
- Global Golf Post
- Golf Channel
- High Point University
- John Deere Agri Services
- Leading Hotels of the World
- MacGregor Golf
- National Restaurant Properties
- Nesbitt Law PLLC
- Nobles Restaurants
- PGA National Resort
- Pine Needles and Mid Pines
- Pinehurst Resort
- Potbelly Sandwich Shop
- Proven Match
- SDCooper Company
- Secession Golf Club
- Schell Bray PLLC
- Senn Dunn
- Spring-Green Lawn Care
- Stanley Furniture
- Thomas Built Buses
- U.S. Kids Golf
- Volvo Trucks North America
- Yamaha Golf-Car Company
- Young America
The Latest Chronicles
Detailed Accounts of Moonshot Thinking
For the longest time, golf cars were seen as a commodity. Then an ambitious group in Augusta, Georgia, set out to change that.
Home by Eleven Crashes into Reality
Does the furniture industry as we know it have a future? We seriously doubt it.
A start-up with an unusual new product idea seeks entry into a sport steeped in tradition and suspicious of change. Game on.
Home by Eleven
Inventing a successful brand for a furniture industry that no longer exists. What would today’s consumer want when shopping for home furnishings?
Top 5 Mistakes B2B Brands Make in Investing in a Marketing Automation Platform
Before you make a significant investment in a platform, it’s important to consider if your brand is ready for marketing automation.Continue Reading
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