In 1961, President John F. Kennedy said to the American people: “We choose to go to the moon … not because it is easy, but because it is hard. I believe this nation should commit itself to landing a man on the moon and returning him safely to earth by the end of this decade.”
In Burrisland, a moonshot is a glimpse at what you envision beyond what you now know, beyond what is today, tomorrow and next week and off into the future. It’s a point you can see but you don’t know exactly how you’re going to get there, yet you believe passionately and know in your heart you want to reach it some day.
A moonshot isn’t a long shot. It’s a glimpse at the truth for your brand and your company.
We strive to help our clients see what’s possible, then we work like crazy to get you there.
When President Kennedy said America would put a man on the moon, most believed him. We didn’t know—not exactly, anyway—how we’d do it but we had faith in his vision and many made it their vision as well.
Eight years later, on July 20, 1969, Neil Armstrong, the commander of Apollo 11, was the first man to walk on the surface of the moon, reaching the goal with a few months to spare.
meet the residents of burrisland
A Small Group of Big Thinkers
Marketing and brand strategist, idea generator, project manager and Burrisland’s managing director. Jack’s owned and invested in several small businesses, bought and sold advertising, managed sales teams, and, after 15 years, whittled his handicap to the mid single digits. In addition to working with clients, Jack has led projects on everything from national advertising campaigns to integrated direct marketing. When he’s not working in Burrisland, you can find him in his backyard with Beth, Quinn and Lucy, on the golf course or at a UNC basketball or football game.
For years he wanted to be a writer, he says, but now he’s content to be a reader. What does he read? “Anything and everything, but I am way too easily sidetracked by typos, misspellings and ‘it’s’ when the writer intended ‘its.’” He lives to serve the big idea, the bigger the better. Oh, yeah, one more thing. “Though my skills may have diminished over the years, I love playing golf more than ever. Why? Because I control what matters: where I play and with whom.”
Starting her career with a New York City magazine publisher, Anne learned how to manage numerous production deadlines while wearing many hats. She quickly found her love for print design and page layout. Flash forward 32 years and Anne not only continues to crush on design, it’s become an obsession. While she enjoys wrangling multi-faceted projects and crusading for the big idea, she never loses sight of the greater goal when it comes to creating a consistent image for her client’s brand. Along the way Anne has enjoyed raising two beautiful daughters with her husband of 30 years. When not designing at her computer, Anne enjoys designing in her home, her garden and her art studio. She’s also an avid reader, a spiritual pilgrim and yogi.
He’s been in the business of creating since permanent marker hit the walls as a toddler. Thankfully, his interest and passion for design continued to develop beyond just being a nuisance for his parents. After graduating from the Art Institute of Atlanta, he’s been actively involved in the design arena for the last ten years. His experience ranges from graphic design to website development for small businesses, corporations, nonprofits and much more. His specialty is front-end web design and development. When he is not feverishly coding beautiful websites, you can find him fishing lakes and streams or meandering through the woods of Northern Michigan.
She looked up from a document and realized more than 15 years had passed. Where did the time go? It was just yesterday that she was wrapping up a MFA in Creative Writing, which led to writing about weddings, then furniture, next museums and, somehow, healthcare. No matter what the topic, she still gets excited about learning new things and thrives on the diversity of shifting between the worlds of writing and editing/proofreading. When she isn’t banishing serial commas, she enjoys even more reading, cooking and baking new recipes, taking in the latest animated flick or superhero epic with her son Jeb and sharing some laughs with her husband Joe.
Since beginning his design career in Ohio at that transitory time between analog and digital, Eric has always tried to keep a foot in both worlds. Nowadays, he can be found alternating between designing book covers and coding websites—all with an unhealthy obsession with typography. He also runs his own one-man shop, The Hot Brain, and writes, produces and performs in a live late night talk show.
He has worked for newspapers big and small, ad agencies small and medium and even — gasp! — on the client side. Various titles associated with these positions, although the work never drifted far from what interests him most: How words and imagery can shape brands and drive business. “New” (not to be confused with “the latest”) is his weakness. Few things elevate his pulse like wholly original thinking and execution in art and commerce. Although tailing bonefish and a crisply struck long iron come close.
Account executive, production manager, media buyer, operations manager and our resident perfectionist, Lyn does it all. Often, she’s managing multiple roles and clients at the same time. No matter the challenge Lyn knows how to pull the Burrisland team together to bring big ideas to life. Outside of work you might find Lyn on the tennis court or on a yoga mat. And as an artist at heart she’s never very far away from her easel and a palette full of paint.
Coming from a background of relationship marketing heavily focused on auto racing, Dean welcomed a change of sport at Burrisland with a deep dive into golf. Creative work that started with golf cars continued through to projects from clubs, grips, spikes, online services and ad campaigns for some of the top courses in the country. Work for area universities and furniture brands have kept the non-golf side honed, but aside from building things in his basement, Dean most enjoys working in golf and hopes to one day play it as much as he promotes it.
Since 1985 we’ve helped brands and businesses grow through fresh thinking and dependable execution. Ideas are what we do. Our experience, size, collaborative commitment and speed make us a valuable partner for companies of all sizes.
- 54 Sports
- Club Car
- Dunes Properties
- Global Golf Post
- Golf Channel
- High Point University
- John Deere Agri Services
- Leading Hotels of the World
- MacGregor Golf
- National Restaurant Properties
- Nesbitt Law PLLC
- Nobles Restaurants
- PGA National Resort
- Pine Needles and Mid Pines
- Pinehurst Resort
- Proven Match
- SDCooper Company
- Secession Golf Club
- Schell Bray PLLC
- Senn Dunn
- Spring-Green Lawn Care
- Stanley Furniture
- Thomas Built Buses
- Volvo Trucks North America
- Yamaha Golf-Car Company
- Young America
The Latest Chronicle
Detailed Accounts of Moonshot Thinking
Home By Eleven: Inventing a successful brand for a fading industry. Last year, some of us were waxing nostalgic about a furniture industry that no longer exists, and bemoaning the one that does….Read the Chronicle