In 1961, President John F. Kennedy said to the American people: “We choose to go to the moon … not because it is easy, but because it is hard. I believe this nation should commit itself to landing a man on the moon and returning him safely to earth by the end of this decade.”
In Burrisland, a moonshot is a glimpse at what you envision beyond what you now know, beyond what is today, tomorrow and next week and off into the future. It’s a point you can see but you don’t know exactly how you’re going to get there, yet you believe passionately and know in your heart you want to reach it some day.
A moonshot isn’t a long shot. It’s a glimpse at the truth for your brand and your company.
We strive to help our clients see what’s possible, then we work like crazy to get you there.
When President Kennedy said America would put a man on the moon, most believed him. We didn’t know—not exactly, anyway—how we’d do it but we had faith in his vision and many made it their vision as well.
Eight years later, on July 20, 1969, Neil Armstrong, the commander of Apollo 11, was the first man to walk on the surface of the moon, reaching the goal with a few months to spare.
meet the residents of burrisland
A Small Group of Big Thinkers
Since 1985 we’ve helped brands and businesses grow through fresh thinking and dependable execution. Ideas are what we do. Our experience, size, collaborative commitment and speed make us a valuable partner for companies of all sizes.
- 54 Sports
- Club Car
- Dunes Properties
- Global Golf Post
- Golf Channel
- High Point University
- John Deere Agri Services
- Leading Hotels of the World
- MacGregor Golf
- National Restaurant Properties
- Nesbitt Law PLLC
- Nobles Restaurants
- PGA National Resort
- Pine Needles and Mid Pines
- Pinehurst Resort
- Proven Match
- SDCooper Company
- Secession Golf Club
- Schell Bray PLLC
- Senn Dunn
- Spring-Green Lawn Care
- Stanley Furniture
- Thomas Built Buses
- Volvo Trucks North America
- Yamaha Golf-Car Company
- Young America
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Detailed Accounts of Moonshot Thinking
What We Think & what We’ve Found
Stepping on a Slippery Slope - The New York Times
In one fairly typical ad, [Alex] Blumberg [from the podcast “Start-Up”] interviews Ford’s “general manager of the factory tour,” who tells him about the living plants that cover much of a big factory roof. She explains how all the plants help warm the factory in the winter and cool it during the summer. After some banter, Blumberg finishes the ad with a gentle spoof of a traditional advertising tag line. “Ford,” he intones. “Making pickup trucks under a living roof.”
My first reaction was one of amusement and even admiration. The ads were clever, and their cleverness caused me to remember them, which is what advertisers want.
My second reaction was something akin to horror.